This collaboration communicates the tension between mass production and sustainability in the textile industry. NCCFN (Nothing can come from nothing) is a network which tackles social and ecological imbalance caused by fashion, whilst Rework’s products are made from old clothes and overproduction.
Fashion is not only one of the most polluting industries in the world but also causing vast economical and social problems. Most western fashion brands hide behind glamorous marketing content and seldom communicate what happens on the other side of the world.
By combining classic fashion imagery with visual content from their own factory in India, NCCFN X Rework and manufacturing partners do not stay anonymous and take responsibility for working conditions. The video in portrait was presented on screens at their Pop-up-Store at Europaallee in Zurich.