https://player.vimeo.com/video/635177027?autoplay=1
You could be our next client with a project just like this! For this proof of concept Neon Ray Films got together with director Sean Wirz to create something brand new from scratch. (The full film is currently being submitted to festivals but can be shared privately if you are interested)
We wanted to produce a mixture of fiction and advertising: product shots that assemble to a clear narrative and send a message with social character. ENTROPY OF THINGS starts out as an epic commercial but quickly turns in to a comment on planned obsolescence and the throw-away society we live in.
Most advertisement inflates concepts, ideas or needs, only to reduce them back to a purchase decision for a specific product. Our film does exactly the same. It shows us that no one (the creators of this film included) is spared from this seductive method.
